Why People Aren’t Motivated to Address Climate Change

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People will go out of their way to avoid threats to their existence, but not climate change, which, let’s face it, is starting to threaten a lot of people.

Change involves a combination of factors that make it hard for people to get motivated:

  • First, acting on climate change represents a trade-off between short-term and long-term benefits. Ignoring climate change in the short term has benefits both to individuals and to organizations.
  • Second, climate change is a nonlinear problem. 
  • Third, many effects of climate change are distant from most people. 
  • Fourth, the future is always more uncertain than the present.

It’s probably this and more for many people, but we’re running out of time to make necessary changes.

[Harvard Business Review]
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