With the right technologies and industry-wide effort, the denim industry – big denim, as it were – could become water free by 2025. So says Enrique Silla, CEO of Jeanologia.
The Spanish company uses air in place of water to treat garments in order to achieve the same aesthetics of traditional washing and finishing. As much as 35 percent of the 5 billion pairs of jeans produced every year uses this technology.