In a year-long investigation, Coca-Cola’s commitment to replenish the total amount of water used for the soda production was discovered to be false. Journalist, Christine MacDonald, reviewed Coke’s public claims that they would eventually reduce their water footprint to the point that they would get to “net zero,” yet it turned out to be spin.

In 2010, Coke worked with experts and created a report that planned to shrink their overall water footprint. Coke stated that they would address water use in their supply chain, particularly in agriculture where over 90 percent of the water footprint is consumed, but neglected to follow through. In the end, Coke only worked to replenish their operational water use at bottling facilities, which is sizeable but only a small fraction of the total water footprint.

[Verge]