Move over Oscar, the BAFTA’s are leading the way on sustainability.
In an effort to promote sustainability this awards season, the British Academy of Film and Television Arts sent out a guide created by the London College of Fashion that encourages attendees of the February awards ceremony to either rewear or rent an outfit for the red carpet.
According to the guide, textile production “contributes more to climate change than international aviation and shipping combined, consumes lake-size volumes of fresh water and creates deadly chemical and plastic pollution.” Rewearing or renting items – returning them back into the circular economy – can extend their lifespan and reduce their carbon, waste and water footprints by a significant amount, according to Thredup VP of integrated marketing Erin Wallace.
“Rewearing clothing and keeping it in use is one the simplest solutions we can all take part in…Returning one item back into the circular economy extends its life by an average of 2.2 years and reduces its carbon, waste and water footprint by 82%.”Thredup VP of integrated marketing Erin Wallace
She added, “In a spotlight like the red carpet, celebrities with millions of eyes watching them have the power to set an example for the entire world. These are the kinds of moments that can begin to make major shifts in our culture.”