News, Articles and Interviews

News briefs and articles about water footprints, water use and availability, as well as interviews with key people in the fields of water footprints and water use.

Coke vs. Pepsi 2.0: The Taste of Water Footprints, Bluewashing and the Bottom Line

October 14, 2010

Coca-Cola and Pepsi have a new challenge: Which company can convince the public that it uses less water through conservation and efficiency? And when all is said and done, does it mean that their company’s water footprint is zero? A New Cola War? From the many news streams that flowed out of last month’s World […]

Water Scarcity? How About Water Independence?

July 2, 2010

The water crisis we’re headed into can be turned around with planning, management, engineering and smart economics, and we can achieve water independence. Can we avoid diving into a water crisis? Are we headed into a water crisis? Many of us in the environmental field have been talking about how we’re running out of freshwater, […]

Water – A New Normal?

April 27, 2010

A California drought might be happening or we might be seeing a new normal for precipitation. In any case, why are we growing rice and cotton on land that receives such limited rainfall? Is the California drought a thing or is this the new normal? California might be in a drought or we may be […]