News, Articles and Interviews

News briefs and articles about water footprints, water use and availability, as well as interviews with key people in the fields of water footprints and water use.

Recycling is Patriotic

November 12, 2010

Every November 15th is America Recycles Day, the only nationally recognized day dedicated to the promotion of recycling programs in the United States. 35 Percent of Americans Don’t Recycle Okay, so every day should be America Recycles Day, but  November 15 is “the only nationally recognized day dedicated to the promotion of recycling programs in the […]

Coke vs. Pepsi 2.0: The Taste of Water Footprints, Bluewashing and the Bottom Line

October 14, 2010

Coca-Cola and Pepsi have a new challenge: Which company can convince the public that it uses less water through conservation and efficiency? And when all is said and done, does it mean that their company’s water footprint is zero? A New Cola War? From the many news streams that flowed out of last month’s World […]

Water Scarcity? How About Water Independence?

July 2, 2010

With planning, management, engineering and smart economics,  we can turn the tide on the water crisis we’re headed into and achieve water independence. We can avoid diving into a water crisis. Many of us in the environmental field have been talking about how we’re running out of freshwater, how we’re in a time of peak […]

Water – A New Normal?

April 27, 2010

California might be in a drought or we may be seeing a new normal for precipitation. In any case, why are we growing rice and cotton on land that receives such limited rainfall? “Men who have created new fruits in the world cannot create a system whereby their fruits may be eaten. And the failure […]