California might be in a drought or we may be seeing a new normal for precipitation. In any case, why are we growing rice and cotton on land that receives such limited rainfall? “Men who have created new fruits in the world cannot create a system whereby their fruits may be eaten. And the failure […]

With planning, management, engineering and smart economics,  we can turn the tide on the water crisis we’re headed into and achieve water independence. We can avoid diving into a water crisis. Many of us in the environmental field have been talking about how we’re running out of freshwater, how we’re in a time of peak […]

Coca-Cola and Pepsi have a new challenge: Which company can convince the public that it uses less water through conservation and efficiency? And when all is said and done, does it mean that their company’s water footprint is zero? A New Cola War? From the many news streams that flowed out of last month’s World […]