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Coca Cola’s Claim That They Give Back As Much Water As It Uses Doesn’t Pan Out

In water news and events

In a year-long investigation, Coca-Cola’s commitment to replenish the total amount of water used for the soda production was discovered to be false. Journalist, Christine MacDonald, reviewed Coke’s public claims that they would eventually reduce their water footprint to the point that they would get to “net zero,” yet it turned out to be spin. In 2010, Coke worked with …

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“One Water” Movement: Helps the Environment While Saving Millions of Dollars

In water news and events

A growing movement worldwide — called “One Water” — is managing water in a more holistic manner. Instead of separately managing drinking water, wastewater, stormwater, water for farming and water for the environment, this management approach seeks out solutions with multiple benefits. As a wide variety of water crises balloon in the United States and around the globe, a broad …

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A Kansas Town Faces Tap-Water Pollution From Farming

In water news and events

A Kansas town called Pretty Prairie faces a drinking water crisis — and they know it. The bucolic town is surrounded by farm fields that grow corn and soy beans, yet because those crops rely on the heavy use of nitrogen-based fertilizers is causing tap water pollution. In this case, the pollutant in the town’s drinking water is nitrate, a …

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UN Says Studying Water Scarcity Can Help Curb Migration

In water news and events

A recent report from the UN Food and Agriculture Organization states that studying trends linked to water scarcity could help communities to adapt and release stress from migration. By sharing good water-saving practices and skills, and by using remittances for managing water resources, improvements can be made to reduce the negative impacts. Lack of access to clean, abundant sources of …

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Take This Quiz to Find Out Your Environmental Footprint

In water news and events

Even with all the sustainability efforts going on in the world, the planet still needs help. Whether or not you’re open to changing your ways, it’s eye-opening to see how we impact the Earth. What is your environmental footprint? The three quizzes in this article will show you your ecological footprint, your water consumption (Hey! That’s us!), and your plastic consumption.  …

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The Water Footprint of Food

In water news and events

In 2008, the creator of the water footprint concept and professor at the University of Twente Water Center, Arjen Hoekstra, posited that the international trade of commodity crops constituted the international trade of water because of all the virtual water it takes to grow those crops. A decade later, his theory holds true. [Twente Water Centre]

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Jeanologia CEO Says Denim Can Be Water-Free by 2025

In water news and events

With the right technologies and industry-wide effort, the denim industry – big denim, as it were – could become water free by 2025. So says Enrique Silla, CEO of Jeanologia.  The Spanish company uses air in place of water to treat garments in order to achieve the same aesthetics of traditional washing and finishing. As much as 35 percent of …

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How Water Footprints Can Help Us Eat Less Water

In water news and events

In order to get Americans to conserve water we have to show them just how much water it takes to make their ‘average American’ lifestyle possible. Shorter showers and fewer laundry loads help but there are other ways to save much more. Our diet makes up the largest part of our  water footprint. It’s a big part of what’s called …

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How to Reduce Our Water Footprint to a Sustainable Level?

In water news and events

The creator of the water footprint concept, Arjen Hoekstra, lays out the steps countries need to take in order to reduce their water footprints.  First, governments must establish water footprint caps for all catchments. Second,  they must formulate benchmarks for all large-scale water users such as agriculture, textiles and energy. Third is to promote fairer water use across communities. We have to …